Our Truck’s Cargo Bed Became a Festival Fair for a Day at Norimono Festa 2026
On Sunday, October 18, our wrapped truck took part in “Norimono Festa 2026: A Future Connected with Working Vehicles” (organized by the Sanuki Junior Chamber, a public interest incorporated association), held at Sanuki Mannou Park, a national government park.
At this event, excavators, crane trucks and other vehicles that usually work at construction sites and on the roads line up on a big lawn.
The day brought clear autumn skies without a single cloud, and the grounds were busy with families from the morning on.
Through the excavator gate
The entrance was a big gate made with the arm of an excavator. Pass under the “Welcome!” banner, and the working vehicles are waiting for you on the other side.
A festival fair inside the cargo bed
We displayed our large wrapped truck, with its “wings,” the side panels of the cargo body, opened all the way to welcome visitors.
Inside the open cargo bed, members of the Youth Council of the Kagawa Trucking Association ran a festival fair. The cargo bed usually carries cardboard boxes and pallets, but on this day children climbed in one after another. It only gets this lively on event days.
Please note that people can only go into the cargo bed when the truck is parked for display like this. When the truck is on the road, the cargo bed is for freight only.
The Truck Ranger Show, a big hit with children
On the stage under the dome, the Youth Council brought in the “Truck Ranger Show.” As soon as the heroes appeared, the seated children all leaned forward.
One of our employees came with the family, and their child said the show was the best part of the day.
Trucks are a lifeline for daily life and the economy
Trucks with their cranes raised high were also on display. Hanging between the cranes was the Youth Council’s banner: “Trucks are a lifeline for daily life and the economy.”
Much of the food on supermarket shelves and the packages delivered to our homes is carried by truck. It is work that people do not often notice, but on this day many children got to see trucks up close, touch them and have fun.
Nothing would make us happier than if one of these children someday says, “I want to be a truck driver.”
Thank you to everyone who came, to the Sanuki Junior Chamber for organizing the event, and to the Youth Council of the Kagawa Trucking Association for bringing the festival fair and the show to life.
